The Gift Card Maturity Model and the 10 Key Elements of a Successful Gift Card Program
Gift Cards | Wednesday, July 19 | 9:45 - 10:45 PM
Whether you’re a seasoned gift card expert or new to the industry, today's brands are looking for new ways to use their gift card program as an engagement tool to drive customer acquisition while at the same time addressing a variety of operational risks and changing compliance and regulatory obligations. This session will walk through the finer points of following the gift card maturity model for 1) establishing, 2) expanding, and 3) evolving your gift card across 10 key elements with a focus balancing both risk reduction and innovation.